Problem
Expanding a local or regional meal delivery company nationally has significant challenges, particularly in creating a seamless ordering platform for direct-to-consumer delivery. To achieve this, companies need access to dynamic pricing strategies, control over minimum and maximum order quantities, and the ability to offer unique subscription options. HealthSpan Foods sought the expertise of Toro Async to create a SaaS product that could be white-labeled by other food manufacturers, brands, and marketplaces aiming to offer meal delivery services across the country.
Solution Details
Toro Async collaborated closely with HealthSpan Foods to address their specific requirements and design a comprehensive solution. The custom software developed by Toro Async encompassed a range of features to empower HealthSpan Foods and their potential partners:
- Seamless Product Management: The solution allows clients of HealthSpan Foods to easily upload their own food products or pull from a wide assortment of other private-label prepared foods to create unique offerings and experiences.
- Flexible Subscription Options: HealthSpan Foods recognized the importance of catering to customer preferences. Toro Async implemented a system that offers both weekly subscription and non-subscription products, giving customers the flexibility to choose their preferred ordering model.
- Dynamic Pricing and Transit Rules: To optimize the ordering experience, Toro Async developed a solution that allows custom pricing and transit rules to adjust dynamically at the zip code level. This ensures accurate pricing calculations, efficient order fulfillment, and the flexibility to make strategic changes in minutes, regardless of the delivery location.
- Robust Recommendation Engines: Toro Async developed a robust recommendation engine into the ordering platform by leveraging customer data. Through analyzing customer preferences and behaviors, meal recommendations can be sent to users via website, SMS, and email, creating a substantial lift in lifetime value.
- Seamless CRM Integration: Recognizing the significance of communication timing and personalization, Toro Async ensured that the solution integrates with partner Customer Relationship Management (CRM) systems. This enables efficient data synchronization and a customer engagement process that delivers week-over-week ordering growth and predictability.
Outcome
Toro Async’s collaboration with HealthSpan Foods yielded remarkable outcomes, transforming their ability to onboard other brands looking to sell and ship food nationwide. The implementation of the custom software solution delivered the following benefits:
- Scalability and White-Labeling Capability: The tech stack developed by Toro Async empowered HealthSpan Foods to scale and diversify. Moreover, the solution’s white-labeling capability allowed other food manufacturers, distributors, brands, and marketplaces to leverage the platform and extend their meal delivery services easily.
- Enhanced Customer Experience: With dynamic pricing, flexible subscriptions, and personalized recommendations, the ordering platform provided an exceptional customer experience. The order flow for first-time purchasers and returning subscribers is considered among the industry’s best.
- Improved Operational Efficiency: Toro focused on partner integrations that streamlined order management processes, reducing manual effort and increasing operational efficiency. This has been extremely valuable for HealthSpan and their partners because it requires less employee training and more opportunities for sales.
- Increased Market Reach: By offering a comprehensive and customizable meal delivery platform, HealthSpan Foods attracted partnerships who trusted their industry expertise and appreciated the speed to market.
The collaboration between HealthSpan Foods and Toro Async exemplifies the power of innovative technology solutions in overcoming challenges and driving business growth. Toro Async’s expertise in custom software development enabled the creation of a robust, white-label ordering platform for national meal delivery operations. With features such as dynamic pricing, flexible subscriptions, and personalized recommendations, the solution has positioned HealthSpan Foods as a leader in the industry, attracting partnerships and fueling expansion efforts. Through this successful collaboration, Toro Async has demonstrated its ability to empower businesses with tools that are easy to use and have real “staying power.” Together we’re revolutionizing the way meal delivery services are offered across the country.
